Today, I celebrate turning 36! It’s been a decade of growth, learning, and building connections. Many of you have been with me since the very beginning, witnessing LITOOC’s evolution, and I’m deeply grateful for your support and for being part of this story.
After 30, birthdays feel less like celebrations and more like moments of reflection. Last year’s health scare taught me life’s simplest truth: nothing matters more than health and balance. In my younger days, I’d tackle challenges head-on, often recklessly. But with time, I’ve learned to pace myself, move forward sustainably, and focus my energy on what truly matters—living and working with purpose.
2024 was a year of nurturing relationships. Every order, repair, and custom design was more than a project—it was an opportunity to create something meaningful. My goal has always been to bring our best work to life while making every client feel genuinely valued and cared for.
Now, as we step into 2025, I have exciting news: we’re taking a bold leap forward by fully expanding our European production line.
Starting in 2025, our custom furniture will proudly carry the label Made in Europe.
This journey has been transformative. From our beginnings in Shandong, overcoming the stigma of “Made in China,” to expanding production across Southeast Asia and creating bespoke pieces in our Hong Kong workshop—every step has come with its challenges, sacrifices, and growth.
Two years ago, a new opportunity emerged: establishing our own workshop in Europe. Maybe it was destiny—or perhaps a cosmic test: “You want higher standards? Then make it happen yourself!” Drawing on Gensen’s expertise, we embraced small-batch manufacturing, not just as artisans but as innovators dedicated to elevating professional craftsmanship.
Even before officially announcing this step, a serendipitous connection led to our first European custom order. A long-time client, intrigued by our new direction, paused their renovation midstream to trust us.
That trust embodies everything LITOOC stands for: creating with care, earning respect, and building relationships that transcend transactions. It’s moments like these that remind me why we started this journey in the first place.
This step into European production feels like a leap of faith—one of the boldest decisions in our 10-year history. It’s also a full-circle moment, where years of lessons, risks, and passion converge into something greater than ourselves.
To everyone who has supported us—whether by purchasing a table, sharing kind words, or following our journey—you are the heart of LITOOC. Your trust has allowed us to dream boldly and create freely, and for that, I’m endlessly grateful.
2025 holds so much promise, and I can’t wait to see where this next chapter takes us. Let’s continue building something extraordinary, together. 💛
With heartfelt gratitude,
Trazi
