Rethinking the Furniture World

LITOOC is a furniture company rethinking the way to design, build and sell furniture. We are driven by our belief in the simple beauty and transparency of our products, and we strive to deepen our connection and respect for the items that enrich our lives. Our designs are influenced by German design precision, traditional furniture craftsmanship, and modernist design principles. We prioritize the use of natural materials and aim for versatility, creating high-quality furniture that stands the test of time and challenges the throwaway furniture culture, ultimately contributing to a better environment.

Our vision extends beyond furniture. We recognize the need for new ideas to make quality goods accessible to more people. Through transparent pricing and consumer education, we tackle this challenge by ensuring that our entire chain of custody, from design to production, sales, and aftercare, is characterized by transparency and responsible practices.

We’re on a mission and we would like you to join.

  • 2014

    Founded in Hong Kong by the duo Trazi Chui and Gensen Chan

  • 2019

    In 2019, launched The Extentable Collection and was longlisted for the Dezeen Award

  • 2020

    In 2020, The Extentable Collection won the German Design Award

  • 2023

    In 2023, hosted our inaugural public carpentry workshops to educate our community

  • 2023

    In 2023, opened the LITOOC Taiwan flagship store in TaiChung

  • 2024

    In 2024 Spring, our EU carpentry workshop in Latvia coming soon...