Meet the Duo
Behind every product and project at LITOOC is the harmonious collaboration of two creative forces — Gensen’s innovative designs are seamlessly executed under Janis’s expert craftsmanship, ensuring every creation reflects the brand’s commitment to precision, quality, and timeless elegance. Together, they bring life to LITOOC’s philosophy—where inspired design meets flawless execution.
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Gensen Chan, Co-founder and Award-Winning Designer
Guided by the visionary leadership of Gensen, LITOOC has earned the trust and admiration of clients worldwide. Renowned for his award-winning designs, Gensen’s journey began with formal training in aero-engineering and industrial engineering, fostering a deep appreciation for German precision and craftsmanship. With over two decades of experience managing production lines and quality control in European factories, he has cultivated an exceptional standard of attention to detail. Under his direction, LITOOC has built a stellar reputation, blending authenticity, artistry, and sustainability to create furniture celebrated through word of mouth.
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Janis Seglins - Lead Carpenter and European workshop manager
Janis embodies the core values of our brand — work ethic, integrity, and self-discipline. Trained as a carpenter from a young age, Janis brings over two decades of experience and a natural talent for transforming visions into reality, from bespoke furniture to architectural feats. Collaborating with co-founder Gensen Chan, Janis meticulously brings innovative designs to life with unmatched precision. We are fortunate to have him as part of the team, as his character and craftsmanship perfectly align with LITOOC’s ethos of timeless artistry.
What Makes Us Unique
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European Artisan Craftsmanship
Imagine your ever-lasting furniture crafted in Europe with artisanal craftsmanship — this is the essence of bespoke, creating lasting heirlooms. Each piece is professionally made in our Europe workshop, with meticulous attention to detail, ensuring a unique and high-quality experience.
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Award-Winning Design with Originality
At the heart of our creations lies the award-winning vision, in a world saturated with mass-produced trends, our designs stand as a testament to true originality. Each piece is crafted the finest materials, and a design philosophy that exudes quiet luxury.
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Solid Hardwood Mastery
We craft with premium solid hardwoods sourced from Europe and North America, expertly treated to be pest-free and moisture-controlled for lasting quality. Many clients bring us reference photos, unsure of wood species. Our expertise helps you understand the materials, select what suits your style and budget, and guide you genuinely to bring your vision to life.
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Prestige Use of Hardware
Solid wood’s durability is elevated at LITOOC through precision-engineered hardware, thoughtfully integrated to enhance both beauty and performance. Unlike standard bespoke makers or hobbyist workshops, we purposefully design and engineer each component to ensure superior functionality and longevity, delivering unparalleled quality in every creation.
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Trust & Word-of-Mouth
Over the past 10 years, we’ve built our brand through trust and word-of-mouth referrals. Every project is personally overseen by our founder, Gensen Chan, and master carpenter, Janis Segliņš. Our commitment to professional-grade craftsmanship, attention to detail, and passion for our craft has earned the trust of our clients, helping us grow through genuine recommendations.
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Lifetime Support
For over a decade, we’ve prioritized enduring care—from expert advice on wood maintenance and hardware replacement to refinishing services that preserve your furniture’s beauty over time. We don’t just sell furniture; we invest in lasting quality and provide unwavering support. Your piece is not just a product; it’s part of our shared story, crafted to age gracefully.
How We Work
1. Start Here – Share Your Ideas
Before we chat, tell us a little about what you have in mind! Fill out our short form to share your design ideas, preferred materials, and contact details. Based on this, we’ll provide an initial estimate tailored to your needs.
2. Design Consultation – Let’s Talk Details
Once your estimate looks good, we’ll set up a free consultation to better understand your space, needs, and personal style. This is where we fine-tune the details—materials, functionality, and dimensions—so we can craft the perfect piece for you.
3. Design Concept - Visualizing Your Piece
After confirming your project with a deposit, we’ll create 3D design drawings based on our discussions. You’ll receive these within 2 weeks, and we’ll refine them with your feedback to ensure everything is just right before moving forward.
4. Production - Bringing It to Life
Once the design is approved, our expert carpenters — whether in Hong Kong or Europe — begin crafting your piece. Production typically takes up to 6-10 weeks, and once it’s ready, we’ll arrange delivery and installation at your convenience.
5. Grace Period & Free Maintenance
We offer something no other brand does: a FREE one-time maintenance service within 30 days of delivery. Solid wood naturally adapts to its surroundings, and we’ll make sure your piece settles perfectly into your home. It’s our way of ensuring everything stays as beautiful as the day it arrived.
Let's bring your custom idea to life.
Chat with us on WhatsApp — tell us what you have in mind.
We'll get back to you within 24 hours and guide you through the next steps.




Design With Integrity, since 2014
We are honored to earn the trust of our clients, working as a lean yet strong team across continents with integrity, self-discipline, and mutual support. Since 2014, we have been committed to delivering our finest creations. At the core of every design is a deep focus on materiality and an unwavering commitment to integrity, ensuring each piece reflects our passion and dedication.

Need something custom-made? Let’s create it together.
Looking for a custom size, wood tone, or a design from scratch?
LITOOC offers bespoke solid wood furniture, handcrafted for your unique space and lifestyle.
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