LITOOC is a Hong Kong-based design studio, founded in 2014. We focus on contemporary design with simple aesthetics and subtle beauty. With the belief of zero compromises to quality and sustainability, we place a strong emphasis on design quality as well as materials and production ethics.

As it was difficult to find a crib that meets our vision, we decided to make our own. LITOOC’s products are non-toxic, sustainable, and produced South East Asia. Each piece is created with care, handcrafted by traditional furniture makers.

We believe in the user’s’ power in prolonging a piece, LITOOC constantly creates different learning materials to inspire and inform you to keep your piece at its top condition.


Gensen Chan and Trazi Chui
Co-founders of LITOOC