Get To Know Us
LITOOC is co-founded in 2014 by the duo, Gensen Chan and Trazi Chui. With Gensen's over 20 years experience of product development and engineering and quality control management, it results in strict quality control in LITOOC's own creations. With Trazi’s sustainability and creative background, we create products which are beneficial to people and our environment without compromising style and quality. We see ourselves as a personal brand which evolves and improves through the founders’ growth and customers’ feedback. At the end of the day, we want to create positive changes in this industry and leave a legacy.
Our products are made by using North American and European solid hardwood, sustainably sourced from certified forests. We specialize in White Oak and Black Walnut wood because we are familiar with these two materials and they perform well with our designs. Most importantly, we are creating furniture that is going to last a lifetime, and the wood looks beautiful when it is aged.
When you shop with us, pick the style you want first, then choose the dimensions, and finally pick the wood and finishing you prefer.
What We Do
Deforestation and illegal logging is a severe issue, and we need to take action. As a responsible designer and manufacturer, we educate our customers to take care of our products to last a lifetime. But this is not enough, we take our responsibility at the beginning of the supply chain, not just sourcing for high-quality hardwood, but also from an environmentally friendly certified source. This is the reason why we are proud of our products, it’s not only in the best quality but also the best option for the environment.
Why We Care
Have you ever considered the lifecycle of a product - materials, production, use, care, dispose - every time you want to make a purchase? Not really right? We are here to make people think about how to buy responsibly and consciously with their purchasing decision. We want to provide a greener and better option which is good for our planet, and us. It’s so cliché to say, but every decision we made creates an impact, why not leave a legacy?